LEGO isn’t just for kids – it’s a billion-dollar brand with a massive global fanbase. And if you’re a content creator, blogger, or toy enthusiast, there’s a fun way to turn that plastic brick passion into passive income: the LEGO Affiliate Program.
In this guide, we’ll break down exactly how the program works, how to join, and how to start earning money by promoting LEGO products online.
What Is the LEGO Affiliate Program?
The LEGO Affiliate Program allows you to earn a commission for every sale you refer to LEGO.com through special tracking links. It’s a way to monetize your blog, YouTube channel, or social media by promoting LEGO sets, accessories, and limited-edition releases.
LEGO runs its affiliate program through third-party networks like Rakuten Advertising, where you can track clicks, conversions, and commissions in real time.
How Much Can You Earn?
The LEGO affiliate program typically offers:
3% to 5% commission on sales
30-day cookie window (you get credit for sales made within 30 days of someone clicking your link)
Bonus opportunities during promotions or product launches
It may not sound like a lot, but LEGO sets can be pricey. A single collector set or seasonal bundle can cost $100+ – which means referring just a few sales a day can add up quickly.
How to Join the LEGO Affiliate Program
Sign up on Rakuten Advertising
Go to Rakuten Advertising
Create an account as a publisher
Search for and apply to the LEGO program
Get Approved
Make sure your content is family-friendly, relevant, and has a good user experience. LEGO tends to be selective.
Start Sharing Links
Once accepted, you’ll receive custom affiliate links and banners you can add to:
Blog posts
Product reviews
YouTube descriptions
Instagram stories
Email newsletters
Content Ideas to Boost Your Earnings
The key to success is creating content that LEGO fans actually search for. Here are some proven ideas:
LEGO Set Reviews – Unbox and build sets while sharing affiliate links
Gift Guides – “Best LEGO Sets for Kids/Adults in 2025”
Seasonal Content – Promote new sets around holidays or launches
Tutorials – “How to Organize LEGO Bricks” or “DIY LEGO Display Ideas”
LEGO Investment Content – Talk about rare sets that gain value over time
🔗 *Related: *Investing in Collectibles: Are LEGO Sets Worth It?
Tips to Maximize LEGO Affiliate Income
Use High-Quality Images – LEGO fans are visual. Showcase builds and collections.
Leverage YouTube Shorts or Instagram Reels – Quick builds and time-lapse videos get attention.
Write Comparison Posts – E.g., “LEGO Millennium Falcon vs. Star Destroyer: Which One Is Better?”
Track Performance – Use Rakuten’s reporting tools to see what content converts best.
Final Thoughts
If you love LEGO and want to turn that love into income, the affiliate program is a great starting point. It’s easy to join, backed by a trustworthy brand, and provides endless creative possibilities.
Whether you’re a parenting blogger, AFOL (Adult Fan of LEGO), or just someone who enjoys building with bricks, this is your chance to monetize your passion—brick by brick.
Want More Affiliate Opportunities?
